01 Why it matters
Uncertainty becomes a cost.
A payment is approved. The next trade starts. An inspection is closed. Each decision depends on knowing what actually happened on site. Yet photos, surveys and contractor updates often arrive separately, at different times. Missing evidence can turn a quantity disagreement into a payment dispute, or a visible deviation into expensive rework once it is covered. This is a cost-control problem with a recurring budget behind it.
02 Where we start
One customer. One recurring decision.
We will start with mid-to-large contractors and developers managing several active projects, targeting project and operations directors in the US. Site, QA and commercial teams use the evidence. The first deliverable is a weekly, evidence-linked progress and exception report for agreed work packages: what changed, what is visibly complete, and what needs review.
03 What we build
From capture to usable evidence.
Northframe will connect drone imagery, 360° walkthroughs and site photos with plans and earlier captures, organized by time and location. Computer vision will flag visible changes and potential discrepancies; teams can open the source evidence, review a finding and assign follow-up. We start with existing capture hardware and human review, adding automation as reliability is demonstrated. Approvals remain with the responsible team.
04 Our USP
The evidence-to-decision layer.
Northframe’s wedge is not another capture tool. It is the evidence-to-decision layer between site reality and the commercial or operational action that follows. We will combine drone, 360°, fixed-camera and phone imagery across indoor and outdoor work into one time- and location-linked record; flag progress, quantity and QA exceptions; and keep every finding traceable to its source, plan and prior capture. Teams get a defensible answer to three questions: what changed, why it matters and what needs review. The camera can change; the evidence record remains.
05 How it becomes a business
Earn a place in an existing budget.
Charge a subscription per active site, with capture and specialist services priced separately. Earn that spend from documentation, survey, inspection or project-controls budgets by reducing repeated evidence gathering and review. Land on one project, then expand across the customer’s portfolio. Size the market as qualified active sites × validated annual spend. Growth must leave a healthy margin after capture, compute and human review.
06 Proof & the bigger vision
Prove it on one site. Expand from there.
Start with a paid pilot and earn a second-site rollout. Then carry the evidence through handover into recurring inspections, work orders and repair verification. JLL projects facilities-management spend above $3T in 2026 [8]. This is the wider budget context, not our software TAM. Expansion into operating facilities, mines and ports requires new capabilities and buyer validation. Revenue scales with eligible sites and validated annual fees.
Sources & context
Industry statistics from vendor-sponsored research; they describe the problem, not a promise of product performance.
- Autodesk — Spotlight on Construction, 2025 ↗
3,503 construction leaders and experts in 27 countries; weekly search time, p. 10.
- Procore — Future State of Construction, 2025 ↗
Research including a survey of 1,200+ construction decision-makers across eight countries.
- PlanRadar — Managing Project Changes in the Age of AI, 2026 ↗
Survey of 1,728 construction professionals across Europe, the Middle East and Asia-Pacific.
- Buildots product ↗ · DroneDeploy ↗
Current product descriptions from Buildots and DroneDeploy.
- Oxford Economics — Global Construction Futures ↗
Forecasts construction work done rising from $9.7T in 2022 to $13.9T in 2037.
- OpenSpace — The real cost of rework in construction, 2026 ↗
Summarizes CII research putting average direct field rework at 5% of project cost, with a 2–20% range; that implies $2.5M on a $50M project and $10M on a $200M project.
- Arcadis — 15th Annual Construction Disputes Report, 2025 ↗
Reports a $60.1M average North American dispute value for 2024 among its respondents.
- JLL - Global State of Facilities Management, 2025 ↗
Projects global FM spending above $3T in 2026. Includes labour and services; overlaps with maintenance and security. Northframe can address only eligible workflows.